Built by someone who's done the work.
I started my career in FMCG data analytics — learning that the numbers always tell a story most people aren't reading. That skill followed me through 20 years of marketing, digital transformation, and consulting across three continents.
I've managed €250K/month ad budgets across 14 countries. I've built marketing teams from the ground up for global asset management firms, led franchise demand generation for 300+ businesses, and spent years in cybersecurity marketing across MENA and APAC. I moved to Dubai six years ago and watched the UAE market transform at a speed that fascinated me.
In 2025, I founded Neural Horizons AI with one clear thesis: most businesses aren't failing because of bad strategy — they're failing because their sales, marketing, and operations teams have never been properly connected. AI doesn't fix that. I do. Then AI scales it.
I built Zonar™ — our AI diagnostic system — on my own business first. Found five revenue leaks in 48 hours. Fixed three in the first week. Now it runs on every client engagement.
20 Years. One Thread.
Every role built the same skill: finding where value is being left on the table.
Board Member Director
Green Economy Partnership — working at the intersection of sustainability strategy and AI adoption for emerging economies.
"One to Watch in 2026"
Named by a renowned media company as one of the standout voices in AI leadership for 2026 — recognised for practical, results-driven approach.
How I Work
Data first, always
Every engagement starts with the numbers. Opinions are cheap. Revenue data tells the truth.
Done with you, not to you
I don't hand over a report and disappear. I work alongside your team until the system is running and owned internally.
Ethics-first AI
AI should make businesses more human, not less. Every system I build has a person accountable for its outcomes.
Ready to work together?
Start with the free Zonar™ diagnostic. 24 hours. No pitch. Just the numbers on where your revenue is leaking.